10 Must-Have Pages for a Small Business Website

When you're building a website, it's easy to get stuck on what pages to include. The truth is most small businesses need only a handful — done well. Here are the essential pages and what each one should accomplish.

Your home page sets the first impression. It should make clear what you do, who you help, and what action you want visitors to take — book, buy or call.

People buy from businesses they trust. Your About page tells your story, introduces your team, and explains why customers should choose you.

Clearly list what you offer with descriptions and pricing where possible. This is often the page that turns interest into a decision.

Make it easy to reach you: a contact form, email, phone and hours, plus a map if you have a physical location.

If customers book appointments or buy products, give them a dedicated page to do it — the easier the action, the more conversions you'll get.

Social proof is one of the most persuasive things on your site. A dedicated testimonials or reviews page — with real names and specifics — reassures new customers that others trust you.

If your work is visual — a salon, restaurant, photographer or agency — a gallery or portfolio lets prospects see your quality before they commit. Show your best, most representative work.

A blog is the engine of your search traffic. By answering the questions your customers ask, you rank for more searches over time and give visitors a reason to keep coming back.

An FAQ page answers common questions in one place, reduces support enquiries, and can earn rich results and AI-answer citations when marked up correctly — helping you appear for question-based searches.

Privacy and Terms pages cover the legal basics, build trust, and are often required if you collect any customer information or take payments. They're quick to add and worth having from the start.

Keep your main navigation short — five or six items at most — and link related pages together so visitors and search engines can move through your site easily. Every page should have one clear purpose and a clear next step.

You don't need all ten pages on day one. Start with Home, About, Services or Products, and Contact, then add Booking or Shop, Testimonials, a Blog and the rest as your business grows.